e-Marketer Magazine (Feb 2011 Issue, Featured Article)
Marketing Institute of Singapore
By Dr Granville Ed D’Souza
What have you witnessed in salespeople that are so off-putting that you would rather forego the purchase and not look further? I recently visited a popular retailer that sells cameras in Singapore and they were obviously more interested in selling the very high end cameras rather than the mid-range ones that are more commonly used by amateur photographers. Upon deciding the brand I would settle for, I asked the salesperson if he would lower the price a little and his response was… "Why, not good enough is it? Check around and come back" before proceeding to stare at me. What audacity!
» Full article (PDF, 346kb).